Absolutely fabulous. All that is missing is plenty of Getty images. People doing fun things, not necessarily attractive people, but people who look interesting. The perfectly groomed and clothed 60 year old with an absurdly cute child next to him.
All of this is exactly spot on. Thus we have the $1000 Raymond Weil or Gucci. That is a $30 Chinese flea market watch with plated hands and a story to tell. Thanks Rod.
There is also the Montres Allison tactic of creating a parallel webpage warning people of the many fakes of your watches that being peddled, particularly if your markup is quite high.
Order of the Invisible Ethereal Electron with Crossed Wizard's Wands
Perfect, they got every bit covered. I've seen plenty of hipsters in faux lumberjack uniforms in coffee shops wearing similar type watches on colourful NATOs, of course carefully selected to match their vintage scarves.